Online Shopping is in full swing!

During a survey period of November 4 – Nov 29th, 2010 (26 days) it became apparent that no one was waiting for “CyberMonday” to advertise OR shop.

Key takeaways for this survey period were:

·     Search advertising budgets up 31% in 2010 over 2009 and online shoppers are more responsive to paid advertising.  Clicks were up 55% and conversions were up 13.5% over 2009 statistics.

·     Online sales transactions up 83% year-over-year (YOY).  Competition for retailers peaks on Cyber Monday!

·     60% overall increase in online sales revenue YOY.  Consumers are buying more often with smaller basket sizes. Overall sales conversions rose 83% in 2010 but the average order value dropped about 8%.

What does this mean for EVERY business?  New Rules….

1.  Plan Ahead

2.  Approach Online Advertising with Confidence!

3.  Focus on relevance – consumers want the perfect deal, from the perfect seller.

Source:  Aaron Goldman, MediaPost 12/01/10

Understanding Social Media Marketing is as simple as understanding the quality of your online [and offline]  social interactions.

This great infographic will help you define where on the spectrum your friendships are, and help you grow them to the next level.

(Click image for a larger -easier to read view)

Thanks to Mike Auaraz:  http://www.mikearauz.com/images/spectrum_friendship.jpg