Internet marketing is hard.

Really hard.

If you have been to a seminar on Internet Marketing, Social Media Marketing, Facebook Marketing, Blogging, or anything else that is made to look SIMPLE to do…and 48 hours later you still have not done it….

then you just may have

“Magellan Ship Syndrome”.

What is that?

It’s when seeing is not believing.

Magellan explored many islands without opposition.  The theory is that the natives did not attack Magellan as one would have expected them to do upon the arrival of  his big ships with a bunch of strange looking creatures on them.

Why?  The natives did not know what they were looking at – they had absolutely no point of reference.  In fact, they were so taken by what they saw, they laid down their spears and brought their canoes ashore. Watching the big ship with huge billowing sales was so far from any experience they had previously had, that they were in awe, welcoming Magellan and his crew, and treating them like Gods.

Lucky for Magellan he got out of town before the Natives were able to discern what he was really doing, and what would follow!

I’m Just SAYIN! that is why there are College Degrees for this stuff!

Quoted Source:  Stephen Simon, Producer

Playing Rock-Paper-Scissors is very much like Internet Marketing.

Winning depends on a a lot of factors, and it’s hard.  Really hard!

A lot of people I talk to are looking for a quick fix.  Everyone is into SEO now.  SEO is definitely one of the rock-paper-scissor elements.  To hear the talk, you would think that Keywords are the ANSWER.

Well, they aren’t.  What!??

They are NOT. Studies show that more than 75% people will find you site using a search engine.  When they are doing their search, they are NOT looking for keywords!  They are looking for real, well thought out and researched ANSWERS!

Therefore, beating your website into submission to load it with keywords might get you traffic, sure.  Then, as soon as the visitors arrive and do not find the answer they needed, that ‘traffic’ will leave.  So what have you gained?  Traffic?  Good for you!  The REAL measure of success is NOT traffic, it’s conversions.  Are you there just to get people to come and do nothing but leave?  Or, are you there to get them to come, stay, and ACT.

You answered your own question.  Use keywords for what they are meant to do.  That is to tell the crawlers and spiders of the search engines a bit about your content.  It’s the CONTENT that is KING!  Make it great – 250 words or less at a time,  use headers and sub headers to make the information easy to discern and make sure to write, edit and re-write until it’s an ANSWER!   If you do that realy well, you will have a website worth the visit.

P.S.  When you do your research on keywords, do not bother using what YOU would search for.  Ask your friends – that is part of the research.  Knowing what OTHERS would type into the search box is what will make your keywords successful.