Really hard.

If you have been to a seminar on Internet Marketing, Social Media Marketing, Facebook Marketing, Blogging, or anything else that is made to look SIMPLE to do…and 48 hours later you still have not done it….

then you just may have

“Magellan Ship Syndrome”.

What is that?

It’s when seeing is not believing.

Magellan explored many islands without opposition.  The theory is that the natives did not attack Magellan as one would have expected them to do upon the arrival of  his big ships with a bunch of strange looking creatures on them.

Why?  The natives did not know what they were looking at – they had absolutely no point of reference.  In fact, they were so taken by what they saw, they laid down their spears and brought their canoes ashore. Watching the big ship with huge billowing sales was so far from any experience they had previously had, that they were in awe, welcoming Magellan and his crew, and treating them like Gods.

Lucky for Magellan he got out of town before the Natives were able to discern what he was really doing, and what would follow!

I’m Just SAYIN! that is why there are College Degrees for this stuff!

Quoted Source:  Stephen Simon, Producer

Effective today, March 1, 2010 Impulse Connect states our intention:

We will begin our plan to create 100+ new jobs in 2010.

Off we go!!

UPDATE:

On June 1, 2010 we signed a five year contract with a value of $5,000,000/yr with PrimaryCareDirect.com and ReturnOnHealthcare.org.

If you are a local business – and the thought ever crossed your mind that you don’t have to worry about your online visibility – after you read this study you may realize just how wrong you really are.

That is where we can help!

You do not need a website to participate in local engagement. We create and manage local web presence pages, authority listings, and use specific search optimization techniques that will ensure you are found by local customers, so you Engage! them,  and Ignite! their interest in doing business with you.

Local Search is extremely important for local businesses!

Local searches – for products, services and information online for specific locations – are a big benefit for shoppers.

According to a comScore Networks study commissioned by TMP Directional Marketing,  two-thirds of the study participants used online search as their primary source of local business information!

This study on consumer behavior and attitudes while searching online included:

60% of local searchers –  go online FIRST for conducting a local search:

• 30% of searchers use general search engines, such as Yahoo or Google.
• 17% use internet yellow pages (IYPs)
• 13% use local search sites, such as Citysearch.

82% of online local searchers follow up offline, via an in-store visit, or phone call.

After which, 61% of them went on to make purchases.

60% of the searchers online looking for local businesses think that the top results are most relevant,

while 25% don’t want to have to scroll down!

Traditional advertising triggers branded online searches:

• Between 60% and 90% of the searches are for heavily advertised categories such as pizza, insurance, banks and financial institutions and were searches for specific brands.
• 30-50% of keyword searches were general in nature for low-branded categories, including Auto Service and Home Services.

This report verifies how critical a local online presence is for any business.

What was the biggest complaint?  90% say print yellow pages are still valuable because they provide more information, such as accurate phone numbers!

You be the business expert, let us be your Internet Marketing Experts!

Imagine if you were to do what you did best in your business – and you had a group of very knowledgable Internet Marketing Specialists that not only created great local online content for you, but maintained it!  You would have no need for those very expensive print Yellow Pages, and those 90% would not be required to work extra hard to do business with you – or give up, and do business with your competitor.

For more on how ImpulseConnectLIVE can help you position yourself and engage your local audience, visit our Engage! tab or Contact Us!