Engage: Local22 February 2010
How important is your local presence on the web?
If you are a local business – and the thought ever crossed your mind that you don’t have to worry about your online visibility – after you read this study you may realize just how wrong you really are.
That is where we can help!
You do not need a website to participate in local engagement. We create and manage local web presence pages, authority listings, and use specific search optimization techniques that will ensure you are found by local customers, so you Engage! them, and Ignite! their interest in doing business with you.
Local Search is extremely important for local businesses!
Local searches – for products, services and information online for specific locations – are a big benefit for shoppers.
According to a comScore Networks study commissioned by TMP Directional Marketing, two-thirds of the study participants used online search as their primary source of local business information!
This study on consumer behavior and attitudes while searching online included:
60% of local searchers – go online FIRST for conducting a local search:
- 30% of searchers use general search engines, such as Yahoo or Google.
- 17% use internet yellow pages (IYPs)
- 13% use local search sites, such as Citysearch.
82% of online local searchers follow up offline, via an in-store visit, or phone call.
After which, 61% of them went on to make purchases.
60% of the searchers online looking for local businesses think that the top results are most relevant,
while 25% don’t want to have to scroll down!
Traditional advertising triggers branded online searches:
- Between 60% and 90% of the searches are for heavily advertised categories such as pizza, insurance, banks and financial institutions and were searches for specific brands.
- 30-50% of keyword searches were general in nature for low-branded categories, including Auto Service and Home Services.
This report verifies how critical a local online presence is for any business.
What was the biggest complaint? 90% say print yellow pages are still valuable because they provide more information, such as accurate phone numbers!
You be the business expert, let us be your Internet Marketing Experts!
Imagine if you were to do what you did best in your business – and you had a group of very knowledgable Internet Marketing Specialists that not only created great local online content for you, but maintained it! You would have no need for those very expensive print Yellow Pages, and those 90% would not be required to work extra hard to do business with you – or give up, and do business with your competitor.
For more on how ImpulseConnectLIVE can help you position yourself and engage your local audience, visit our Engage! tab or Contact Us!