Impulse Connect - Real-Time Internet Marketing! » Social Media

Social Media Marketing = Online Friendship

admin — Fri, 25 Jun 2010 14:34:57 +0000

Understanding Social Media Marketing is as simple as understanding the quality of your online [and offline] social interactions.

This great infographic will help you define where on the spectrum your friendships are, and help you grow them to the next level.

(Click image for a larger -easier to read view)

Thanks to Mike Auaraz: http://www.mikearauz.com/images/spectrum_friendship.jpg

Want a freebie? What is the cost of “free”?

admin — Fri, 28 May 2010 15:06:04 +0000

Do you use Twitter, Facebook, Foursquare, or the endless list of Google services for your business?

How many of them are “free”?

Now, define “free” for me.

For YEARS I have been telling my clients, friends, family…even strangers who start up conversations with me about the Internet [while I am wolfing down a Panera Fuji Apple Salad and doing my online College classwork] that there is NOTHING FREE on the Internet.

Immediately, they disagree and come back with an entire list of free services, as I did above. Sometimes I smile and continue to eat and work…other times I explain what they give up for those “freebies”….and sometimes – if they are REALLY interested – I tell them the true cost of those freebies (data centers, datalines, staff, legal review, coders, testers, etc).

Anything you get for FREE has a price. The price tag for the services that I listed above is YOU. You are the price tag. YOU are their target for behavioral marketing, search, and other services those listed businesses actually sell.

I believe we have all gotten far too used to the “freebies” on the web, we have all become “comfortably numb” (thanks Pink Floyd) to their real cost, and then when someone takes away your “assumed right” to privacy, you scream.

It’s time to wake up and smell the coffee – either pay for a similar service where you have the right to your privacy, or assume YOU are the price for free use of their service. Those, really, are your choices.

Facebook FAQs

admin — Mon, 17 May 2010 16:09:31 +0000

[Source: Online PhD Programs for MashableMashable.com]

Dreams become Goals: creating 100 jobs in 2010

admin — Mon, 01 Mar 2010 08:00:01 +0000

Hi, this is Sharon. I came into the New Year wanting to do something about Health Care reform. I also wanted to find a way to create new jobs.

Effective today, March 1, 2010 Impulse Connect states our intention:

We will begin our plan to create 100+ new jobs in 2010.

Off we go!!

UPDATE:

On June 1, 2010 we signed a five year contract with a value of $5,000,000/yr with PrimaryCareDirect.com and ReturnOnHealthcare.org.

Social Media has more eyeballs

admin — Sun, 21 Feb 2010 15:57:04 +0000

According to Compete, Facebook has overtaken Yahoo as the second most popular website in the U.S. This is the first time there has been a change in the top 3 websites in the U.S. since February 2008.

Google still has the #1 position, but steady continued growth by Facebook could erode that standing. Facebook grew by 80% from Jan 09 to July 09, and another 8% from July 09 to Jan 10. Facebook grew 105% in 2009, and took the number one position among social networks for the first time in May 2009.

Despite Google’s firm hold (for now) on the #1 spot, Facebook garners more attention. In January 2010, 11.6% of all time spent online was spent on Facebook, compared to 4.25% for Yahoo and 4.1% for Google.

I think this is a strong indicator of the economic downturn. People and businesses who previously shunned social media as a strong tool for marketing and growing their businesses are now flocking to the site in an attempt to create conversations with “friends” and “fans” to increase the awareness, as they hope for conversions.

What do YOU think!?

Source: http://bit.ly/bto06H